Denotation /connotation

   The model is setting on top of a house with her legs hanging in the air, holding a ribbon. The model is giving a cheeky side look with a little smile.The setting is on building with sky view of the other builds were everything is grey and white. The model's costume is a black dress with a long back piece that moves like a tail and with cat ears to make her look more animality that normal. To advertive the product they have given her a long ribbon like the one on the perfume bottle and they could have used it because cats like ribbons that tehy can catch. The name of the product is ricci ricci .The camera angle are birds eye view,and long shot.

Target Audience Profile

The target audience is for a women that are rich and elegant in their early 20s a new line targeted at a younger audience than the house’s traditional more mature female consumer.The bottle, shaped like an circle, is tinted with bright cherry,with a red ribbon on the top and enhanced with a vibrant red glow. This could appeal to the target audience the bottle speaks for itself. A women would wear this on a date.    

Goffman Theory

The women is wearing a cat suit and is pulling a ribbon. This could represent the power of one women i think that the perfume companies are trying to impower a women instead of degrading her. The model is also wearing a leather cat suit with added cat ear. This could mean that women are like cat because cats are very majestic creatures and are known as a symbol of sexyness.